After experiencing scalp irritation and hair loss due to a competitors shampoo, AYIRA BEAUTY’s founder and cosmetic chemist began researching ingredients that could save her hair. Utilizing her contacts with ingredient suppliers within the beauty industry, Ms. Davis formulated prototypes that would give her scalp and hair the revival it desperately needed.
Through extensive research and product development, she created solutions for her irritated scalp and severely damaged hair. Her proprietary blend of amino acids, extracts, emollients and vitamins, created a healthy environment for her hair and scalp to flourish. And the result? Moisturized, hydrated and stronger hair! Her hair transformation was so noticeable that friends, family and strangers began inquiring and wanted to use her formulas. Out of a genuine need to save her own hair, a hair care system was created to share with others on their hair wellness journey.